At Hoki Loki we are a celebration of culture, spirit, and playfulness. Our name blends two powerful ideas from different worlds: Hoki, the Armenian word for "soul," and Loki, inspired by the Norse god of mischief.

Together, these elements represent our core philosophy: the fusion of ancient wisdom and young playful energy, creating a brand that feels both rooted in tradition and boldly forward-thinking.

The soul thrives in moments of light-heartedness and joy, and we strive to create products and designs that inspire connection, expression, and a sense of adventure.

We invite you to tap into your own soul, embrace the unexpected, and celebrate the playful side of life.

Hoki Loki: Awaken your soul. Embrace the playful spirit within.