Our name blends two powerful ideas from different worlds: Hoki, the Armenian word for "soul," and Loki, inspired by the Norse god of mischief.

Together, these elements represent our core philosophy: the fusion of ancient wisdom and young playful energy.

We strive to create products and designs that inspire connection, expression, and a sense of adventure.

Tap into your own soul and celebrate the playful side of life.

Hoki Loki: Awaken your soul. Embrace the playful spirit within.